Benchmarking Analysis

All directory publishers are interested to know how their performance compares with their colleagues in other markets. Peter Buxton can offer comparisons and trend analysis in the following key areas:
  • Revenue Development (both print & online)
  • Advertiser penetration
  • Market Shares
  • EBITDA performance
  • Sales Productivity
  • Pricing Rates
Additional data can be gathered quickly through personal contacts in the directory market. Assignments in this area are customer-based. Specify which markets you would like to benchmark and the time frame. A quotation will be prepared to match your requirements.
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