All directory publishers are interested to know how their performance compares
with their colleagues in other markets.
Peter Buxton can offer comparisons and trend analysis in the following key areas:
- Revenue Development (both print & online)
- Advertiser penetration
- Market Shares
- EBITDA performance
- Sales Productivity
- Pricing Rates
Additional data can be gathered quickly through personal contacts in the directory market.
Assignments in this area are customer-based. Specify which markets you would
like to benchmark and the time frame.
A quotation will be prepared to match your requirements.
